Visual Design and Marketing
Did you know that the color you chose, the shapes you employ, and the typography selection can make the difference between a consumer trusting you or running away? Cultural psychology and user experience set the tone for what your organization is about. VME has decades of experience in user experience, branding, strategy, and marketing to leverage in helping you to identify with your audience. Marketing a product or project takes more than running an ad, it takes running the “right ad”, in the “right place”, to the “right people”, and at the “right time”. It is estimated that 70% of all marketing dollars are wasted each year with no results, and worse, negative results. Marketing yourself poorly, will drive away the very people you need to attract.
Let’s face it, marketing your product costs money and time. Doing it poorly (even with amazing intentions), isn’t just throwing money away, it’s sacrificing valuable time that you can’t recover. The blockchain world doesn’t help, blockchain is an immature market where it’s difficult to ascertain the best placements and timing. Even if you get the timing and location right, the ad has to achieve the goal. Conversions matter, reputation matters, and most importantly, consumer confidence matters. Spending a ton of money on a great ad is meaningless if your whitepaper is 11 pages and lacks substance. Marketing means “the entire package”, an ad is just a product “selfie” trying to get a date with a perspective buyer or investor. If the “selfie” is great, but the person is not… it doesn’t take long for those buyers or investors to start running away.
VME can help! We can help your business put its best self forward. We can help you amplify your strengths and grow out of your weaknesses. Optics matter in blockchain and VME can help you put your organization squarly on the same stage as your competitors. The right visual design will allow your buyers and investors to focus on your solutions and not on how you’re presenting them. The right marketing will get the right people into the room with you.