Crisis Communication

Crisis Communication

Social media and the connected world have made it easier for rumors, partial stories, lies, and slander to proliferate rapidly. When your organization is facing reputation damaging accusations, having a solid crisis management team ready to go can make the difference between business-as-usual and significant financial harm. A crisis can be triggered by a variety of events outside of your control, sometimes it can be a misguided or rouge staffer that sparks a controversy that takes your time and attention away from your business. Crisis management is costly, it takes constant attention and planning to curb negative publicity and shed light on the truth of the situation. Blockchain organizations are especially susceptible to rumors and fake news. Bad actors may spread false information to impact your token price, steer your decision making, create unnecessary regulatory hurdles, and potentially put competitors out of business. Having a calm and informed representative can help to alleviate public outcry or industrial backlash toward your team.

Crisis management is hard; it’s probably the most difficult aspect of public relations to manage. Typically, you may not even know where the information is coming from. A client, partner, or investor is usually the first party to inform you afterword has already spread. Finding the source can feel overwhelming. Reputation management services can only help you to a certain point, and usually, only after the attacks have stopped. Make no mistake, a poorly handled crisis can sink your business and reputation permanently.

VME can help! We’ve been through it ourselves and fully understand the impact. In our case, it was a client who misunderstood a sourcing contract. The situation ended up fine, however, the damage done was painful and the internet post is still up as the operator of the website refused to take it down (even when asked by the original poster). This is a story and post that we’re happy to share, just contact us. We don’t want to post the link here because “linking” can help to keep bad information relevant in search engine results. Needless to say… clients, consumers, and investors can react quickly and without all of the facts. Usually, they regret it, but sometimes they can’t even remove what they’ve posted. VME can find the source of the crisis, manage it publicly and work to erase as much of it as possible for you after it has been resolved. VME is not a replacement for legal counsel, but we can do the heavy lifting to clear up the matter in the eyes of the public and share your story, the real facts, and any resolutions in a way that will paint a positive light on you and your business.

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