Preparing for an interview on radio, television, or for newspapers, can be a nerve-wracking experience. This is even more stressful when it’s your first time explaining your position on the record. It’s important to remember that speaking with the press is an “on the record” event. Everything you say, everything you do, will become a part of the reporting. Video interviews can be even more demanding, as viewers will attempt to read your body language and judge you based on your personal appearance. VME consultants have experience in media preparation. When it doesn’t make sense to have VME represent you, VME can prepare you to field questions while not giving away intellectual property, and help you in phrasing your answers so that you do not implicate your organization through a poorly phrased answer.
Each encounter with a reporter or interviewer is unique and can put you off balance. In some cases, reporters may feign interest in your business to try to gather dirt or elicit emotional responses to matters that seem unimportant to you, but maybe the real reason they are speaking with you. “Gotcha reporting” is not the typical situation, but remember that reporters are looking to boost their own careers through reporting. Phrasing a statement poorly could mean that a reporter doesn’t understand what it is you’re trying to say and forms conclusions that aren’t accurate. A bad media showing can erode trust and a sense of safety with your consumers and investors.
VME can help! VME can prepare you to speak with your interviewers through mock interviews, analysis, and content. We can help coach you to present your best self and keep the interview on the topic. Gracefully nudging your interviewer back on track while helping them to feel like they are in control takes practice and guidance. VME can help you feel comfortable in the limelight and help you to find pleasant, but succinct answers that enrich your organization’s value and guard against pitfalls.